Our client, American National Insurance, wanted to portray a father and family in various disasters, with the father unaffected, because he has great insurance. Indigo’s wide range of creative services allowed us to take this project from concept to completion. After a creative brief, we created sketches of each scene. Then we began bringing each scene to life. We cast the perfect talent for our father, and photographed him and the other family members here in our studio in Atlanta. Due to the catastrophic nature of each scene we opted to create each environment in 3D. This allowed us complete control over the location, season, and architecture. The house, boat, stadium, and car is computer-generated by our artists. Once each component was finalized and approved, we composited everything together to create these entertaining yet reassuring images for their campaign.
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